Baked Cheeto State of Mind

So first off, let’s just get it out of the way and say that yes, I LOVE Baked Cheetos, but that’s not exactly what I’m here to talk about. I’m not going to go into detail about why crunchy is better than “puffs” and why baked is better than regular or cheese explosion or whatever other flavor exists out there, even though all of that is true.

The reason I’m here today is to explain how Cheetos, yes, Cheetos, taught me a thing or two about chasing my dreams.

NO DON’T! Don’t click away yet, just give me a second (or 60). This is (maybe) worth it, I (kind of) promise.

Anyways, back to Cheetos.

So about a year and a half ago I was at Costco shopping for snacks to fill up the vending machine at work, when I came across a box of various flavored chips including, you guessed it, Baked Cheetos. At the time I probably hadn’t eaten a Cheeto in a solid 6 years, but alas, I instantly added the box to my cart. Maybe I was hypnotized by the tiger with shades, I don’t know. Regardless, I bought the box, figuring that even if no one at my work liked a single bag of chips that were in the variety pack, at least I could check out this whole Baked Cheeto scene and check one box off the Snack Food Bucket List—which I don’t actually have. (Yet.)

As you may have guessed from reading the first paragraph, I fell in love with these Cheetos. We’re talking head over heels, can’t eat (save for more Baked Cheetos), can’t sleep, reach for the stars, over the fence, World Series kind of stuff. (It Takes Two reference anyone?)

Needless to say, after this there was not a Costco trip that went by without purchasing these. Every couple weeks I’d stroll down the first aisle on the left—past all the non-gummy vitamins I figured I should start looking into as a 25-year-old adult—and I’d grab the brightly colored box featuring the one and only fire orange keeper of my heart.

That is, until one trip when the box wasn’t there.


Yes, this is actually a dramatic pause regarding chips.

I stood in the aisle perplexed, distraught, shattered really, that Costco had essentially failed me by selling out of my favorite snack and not restocking the shelves before I arrived.

The nerve.

At the end of the day however, I knew that in the grocery store business these things happen, so I tried not to hold it against old Costco, and I grabbed a different box of chips and headed back to work.

Two weeks later, it was time. It had been a rough 9 days of work without my traffic cone colored companion and I was ready for a big cheesy reunion. Upon arrival however, I was heartbroken to find there were still no Cheetos.

I went back again two weeks later, still no Cheetos.

Turns out, they’d stopped carrying them as, apparently I was only who was buying them because apparently everyone else that shops at Costco is crazy.

But alas, this was the truth I had to live with, and, if I’m being honest, I didn’t handle it well.

I spoke of the loss to everyone I knew, suggesting Costco had given me the biggest heartbreak of my life, and wishing I’d never seen that variety pack in the first place. (As dramatic as this sounds, this is also where the whole “Cheetos helped me pursue my dreams” thing ties in.)

After a few weeks of shameful complaining and undoubtedly annoying mourning however, I decided to make it my mission to find Baked Cheetos again, whether it be for the vending machine at work or just a big ass bag for my house.

Mercifully, my friends and family actually put up with this. Supported it even. Once they learned of my ultimate goal, they did everything in their power to help me achieve it. For as ridiculous as this quest was, they knew it made me happy, and when you surround yourself with people that genuinely love you, they tend to go out of their way, regardless of the consequence, to achieve just that.

These days I’ve distanced myself from the obsession, though that’s not to say I wouldn’t buy them. I still have moments when I feel like nothing can quench my munchies like a (completely underfilled) bag of Baked Cheetos, just like sometimes I feel like nothing could make me happier than writing a blog post or visiting the world’s largest raisin box. And it’s nice to know that no matter how outlandish the goal, if I set my mind to it, I can accomplish it, if not on my own then with the help of those that love me.

So whatever your bag of Baked Cheetos is, go get it.

Also, grab me one. An actual bag of Baked Cheetos that is, I’m starving.





10 responses to “Baked Cheeto State of Mind”

  1. Not sure I ever tried the baked cheeto? Funny connection– Bruce recently bought a big bag of cheese puffs. I was astonished and perplexed….and then we along with two other adults proceeded to eat the whole bag during a football game!! They were delicious!

    1. My mom is all about the puffs! You really have to watch out for all the Cheetos…they’ll get you!

  2. Never had baked cheetos but the regular ones are addictive and I haven’t had those in years. Costco is good at torturing its customers. A Costco hot dog is best with chips. My nearest Costco used to have a vending machine with chips. One day it wasn’t there. I bought my hot dog, went to get some chips and only found bottled water vending machines. Costco can be so cruel. Now i have an urge to go find some cheetos.

    1. Oh my gosh, that’s heartbreaking. You should definitely find some Baked Cheetos. They’ll make everything better.

  3. “Chase your bag of baked Cheetos” is a good motto. Mine is “When all else fails, find it on Amazon.”

    (P.S. This is the first post of yours I’ve seen so I feel obligated to tell you that I really adore your writing style and the look of your blog.)

    1. I think we both have solid mottos. & thank you so much! 🙂

  4. Be careful when eating cheetos… a guy on “Ryan’s Roses” got caught cheating when his wife spotted the orange “cheese dust” left behind on her mans neck and got Seacrest to call him! Well actually he didn’t admit to any wrong doing… but I thought it quite observant that his wife noticed this and put 2 and 2 together! hahaha

  5. […] I’m not unfamiliar to this feeling. In fact, it’s this very feeling that has fully convinced me that I’m a writer, because as it turns out, not everyone will stay up until two in the morning to write a 800 word metaphor about Baked Cheetos. […]

  6. […] out meaningful content and these guys find way to do it without trying to harness metaphors out of Baked Cheetos. It’s incredible. Go check them […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: